Bob Lutz

In struggling economies, it’s hard for coupes, roadsters, or even sport sedans to survive. They get whacked.

Take it from someone who knows: Too many niche models can do more harm than good.

Bob Lutz weighs in on whether the new Bronco can unseat the Jeep Wrangler.

Bob Lutz weighs in on racing's sudden embrace of virtual competition as real-life events get postponed due to the Coronavirus.

The auto industry is fully globalized, and that makes it vulnerable to a health crisis like the COVID-19 outbreak.

Our car industry veteran takes a look back at the past 10 years—perhaps the most tumultuous and unpredictable decade in the last 50 years of the automobile.

Bob Lutz's window-smashing Grand Cherokee debut started a trend.

When Lee Iacocca had Chrysler buy Lamborghini in 1987, he had a vision: Lamborghini-branded Chrysler luxury sedans.

Bob Lutz looks back on the career of the man who made Volkswagen Group one of the largest automakers in the world—by any means necessary.

Lutz spent decades in the auto industry. He's seen it all.

Iacocca is remembered for key product decisions at Ford and Chrysler. But Bob Lutz remembers the exceptional executive for so much more.

Getting it right starts at the top.

The new crossover in Tesla's lineup is not the revolutionary vehicle the company needs.

Musk is an undeniable genius and visionary. But the job of automaker CEO requires a different set of skills, says industry veteran Bob Lutz.

Pickup trucks are hotter than ever, and as their popularity rises, so do their prices. So why do people keep buying them instead of more affordable sedans?

Auto industry titan Bob Lutz weighs in on what de Nysschen wanted to do at Cadillac, and why General Motors might not have wanted to cooperate

Deer in the headlights.

The customer is always right, but they can give the wrong answers.

They're rarely profitable and often extremely difficult to engineer. So why do automakers even bother?

From minivans to mid-engined Corvettes, how and why vehicles get the ax.

Bob Lutz on 70 years of Road & Track, and the golden age of the automobile.

How could Ford's Mark Fields compete with Elon Musk's tunnels and spaceships?

The world's most outspoken car guy on pony cars and restomods.

Bob Lutz on an idea that sounds good on the surface, but may be too complex to ever implement.

A change in regulations won't necessarily mean a change from automakers.

Welcome to Bob Lutz's winter of discontent.

Bob Lutz on his most famous creation, along with BMW resting on its laurels and why wagons don't sell in the US.

The magic of modern car making: Many recipes, few ingredients.

Bob Lutz takes a look at the need for a mid-engined Corvette or Cadillac and more.

GM's former car czar Bob Lutz on what's wrong with Cadillac.

Former BMW exec Bob Lutz thinks the transformation of the BMW brand may be a negative for fans, but a positive for its bottom line.